The Power of Strategic Communications NYC October 6, 2009 / / News
As Josh Leibner, Gershon Mader, and Alan Weiss, Ph.D., authors of THE POWER OF STRATEGIC COMMITMENT: Achieving Extraordinary Results Through TOTAL Alignment and Engagement (AMACOM; June 30, 2009) describe it, “While most senior managers understand that no matter how clear and valid their strategy and objectives are, if people are not genuinely on the same page working with each other, rather than against or independent of each other, they will not achieve the success they want. As one executive put it, ‘Strategic planning – that’s when you go offsite as a team, agree on a bunch of priorities for the year, then go back to work and do what you were going to do anyway.’”
Based on their combined consulting experience spanning 80-plus years, 500 clients, and 60 countries working with companies of all types and at all levels, THE POWER OF STRATEGIC COMMITMENT reveals how true ownership and commitment, and not merely compliance, can be achieved at any organization, even when the environment is filled with the typical toxic organizational issues of distrust, politics, turf-ism, butt-covering, blame and timidity.
For more information, visit strategiccommitment.com/
